#freshinventor
campaign for Arjowiggins

The stop motion animation is a result of a D&AD brief. It asked to create a purely digital campaign with paper at its core. The brief is sponsored by and focuses on Arjowiggins Paper.

The film would be part of a bigger campaign. Each video would celebrate another inventions. The beginning and the end would stay identical and indicate that paper is always part of great inventions. It is made for platforms like Instagram.